celine ss19 campaign | Celine's Summer 2019 Menswear Campaign Video:

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Hedi Slimane's debut collection for CELINE, Spring/Summer 2019, wasn't just a collection; it was a statement. A bold declaration of a new era for the storied French house, it shattered expectations and sparked fervent debate. The accompanying campaign, a multifaceted exploration of Slimane's signature aesthetic, further cemented the collection's impact and remains a compelling study in contemporary fashion photography and marketing. This article delves deep into the various facets of the CELINE SS19 campaign, examining its runway looks, lookbook, video campaign, and overall thematic coherence.

The CELINE SS19 campaign, as showcased on the official website, immediately distinguishes itself from its predecessors. Slimane, known for his lean, androgynous silhouettes and sharp, often monochrome palettes, brought a distinctly Parisian nocturnal vibe to the brand. This departure from the previous, more bohemian aesthetic was a calculated risk, one that ultimately paid off, attracting a new generation of CELINE devotees while simultaneously polarizing some long-time fans.

Runway Looks: A Symphony of Slim Silhouettes and Parisian Chic

The CELINE Spring/Summer 2019 Runway Collection, a pivotal moment in the brand's history, laid the foundation for the campaign's visual language. The show itself, a spectacle of refined minimalism, presented a series of impeccably tailored suits, slim-fitting trousers, and precisely cut blouses. The colour palette was predominantly muted, featuring shades of black, white, grey, and navy, punctuated by pops of brighter colours strategically placed to accentuate the overall streamlined aesthetic. These runway looks, meticulously documented and presented on the official CELINE website, were not simply garments; they were statements of intent, a visual manifesto for Slimane's vision of modern Parisian elegance.

The emphasis on tailoring was undeniable. The suits, often featuring high-waisted trousers and sharply structured jackets, exuded a sense of power and sophistication. The silhouettes were lean and elongated, emphasizing a youthful, almost boyish, slenderness. This was a deliberate move away from the more overtly feminine silhouettes that had previously characterized CELINE. The effect was strikingly modern, a reimagining of classic Parisian chic for a new generation.

The accessories played a crucial role in completing the overall look. Slender belts cinched the waist, highlighting the slim lines of the garments. Small, structured handbags added a touch of understated luxury. The footwear, often consisting of sleek pointed-toe heels or minimalist flats, further enhanced the overall sense of refined elegance. The careful selection and placement of accessories demonstrated Slimane's mastery of detail, a hallmark of his design philosophy.

Celine Spring 2019 Ready-to-Wear: Translating Runway to Reality

The transition from the runway to the ready-to-wear collection was seamless. The pieces available for purchase mirrored the spirit and aesthetic of the runway show, offering consumers the chance to own a piece of Slimane's vision. The emphasis on quality materials, precise tailoring, and understated elegance remained consistent across both the runway and ready-to-wear lines. This ensured that the campaign’s imagery accurately reflected the garments available to the public, reinforcing the brand's commitment to quality and craftsmanship.

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